Ali Said holds a Bachelor of Fine Arts in Animation and began my career in visual effects, contributing to major films like Transformers, Smurfs, Conan the Barbarian, and Star Trek. Working in VFX taught me the fundamentals of visual rhythm, timing, and emotional storytelling through movement—skills that still form the foundation of my design work today. You can find his Ali's credits on IMDb under his name.

Ali later transitioned into tech, bringing the language of motion to digital products. He has designed for Google, Intuit, BMW, and LinkedIn—where he led the effort to integrate motion as a core part of the design system. Ali has pitched UX motion principles to leadership, secured engineering resources, and helped establish a scalable, intentional motion framework that enhanced usability across the platform. He has delivered talks at tech companies on how to thoughtfully integrate motion into digital products, and he has mentored product designers on applying motion principles to enhance usability, clarity, and engagement.

Ali's motion design process is structured around three key phases: Audit, Design, and Handoff.
He starts by auditing product experiences for five types of motion opportunities:Spatial design – to guide user flow and visual hierarchyMotion affordance – to suggest what’s clickable or interactive Gesture confirmation – to reinforce actions with satisfying feedbackLatency masking – to make transitions feel smooth and responsive Brand expression & delight – to add emotion and identity to the productAfter identifying motion opportunities, he prototypes animations grounded in UX principles, then deliver clean, engineer-ready motion specs with clear timing, easing, and behavior documentation.

If you’re looking to elevate your product through purposeful, systematized motion—or explore new intersections between art, tech, and emotion—We'd love to connect.